Not to take anything away from the beloved Nina Compton, but the SLTB would make us believe that St.Lucia is suffering from a lack of international exposure; as if the Piton Mountains, the Sulphur Springs, the annual jazz festival, our two nobel laureates, the year round Sandals ads, and the two Bachelor episodes (season 14 & 18 finales) have not done enough; and it's Chef Nina who will save the day.
For some unknown reason, the folks at the SLTB have decided to put all of their eggs into one basket: the 'promotion & advertising' basket. It never occured to them that word of mouth is far more effective than what we are currently doing. And word of mouth only gets around when people come and see a clean and safe St.Lucia. So start cleaning up our tourist sites; let's take pride in our surroundings and watch the tourists come.
Not to take anything away from the beloved Nina Compton, but the SLTB would make us believe that St.Lucia is suffering from a lack of international exposure; as if the Piton Mountains, the Sulphur Springs, the annual jazz festival, our two nobel laureates, the year round Sandals ads, and the two Bachelor episodes (season 14 & 18 finales) have not done enough; and it's Chef Nina who will save the day.
ReplyDeleteFor some unknown reason, the folks at the SLTB have decided to put all of their eggs into one basket: the 'promotion & advertising' basket. It never occured to them that word of mouth is far more effective than what we are currently doing. And word of mouth only gets around when people come and see a clean and safe St.Lucia. So start cleaning up our tourist sites; let's take pride in our surroundings and watch the tourists come.