It is acceptable for this press release to be carried by HTS which puts out news on a daily basis. However, it is not okay or acceptable for this story/press release to be carried by The Voice, a print media which comes out three times a week. It is short changing readers to simply carry such a press release with no further investigation, no additional information and no alternative angle. A press release should be treated as an invitation to do a little more investigation, to talk to neighbours, family or friends about the individual and the cause of his death.
3 comments:
What a WASTE ?
It is acceptable for this press release to be carried by HTS which puts out news on a daily basis. However, it is not okay or acceptable for this story/press release to be carried by The Voice, a print media which comes out three times a week. It is short changing readers to simply carry such a press release with no further investigation, no additional information and no alternative angle. A press release should be treated as an invitation to do a little more investigation, to talk to neighbours, family or friends about the individual and the cause of his death.
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When I pick up the Voice I am looking for a little more that what I heard on HTS or any electronic media.
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