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2013
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February
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- Over 100 Students to benefit from Monroe College’s...
- Nation Building
- Edna Manley School of Drama expert for Artreach 20...
- Artreach Dance & Writing Master Classes score
- LUCIAN NCAA SPLASH
- Jetsetters Top SLVA Inaugural Independence Beach V...
- Independence Squash
- Independence Netball Classic
- 2013 Independence Table Tennis Championship
- 2013 Piton Beer/Mabouya Valley T20 Tournament
- Use of Illicit Drugs and Alcohol on SALCC Campuses
- Raffle Results
- Letter to the Government of St Lucia
- Did the TUF Stumble or Will Kenny Cave In?
- 1000 Words
- “Cashless” Transportation System
- “PARTICIPATE, PLEASE”
- No Disturbances Reported
- LUCELEC opens health and safety month
- Faymes celebrates first anniversary
- Mary Polius - Part Two: …Bet you didn’t know
- Who will win the Independence cash with Digicel!
- SALCC Agricultural Students Tour CFL
- Product, Partnership & Profitability the main focu...
- The InTime Education National Awareness Programme
- New Look Radio Saint Lucia intends to Regain Top Spot
- History in the Painting
- Commuter Security - Police, Firearms or Tickets?
- A Book Review of John A. Peters’ Engineered for Su...
- Young Golfers Shine At Monthly Medal
- Victory for Kirk Maraj in SLCA 50km road race
- Teddy Matthews retained as Table Tennis President
- St. Lucia Set to Host Major International Sport Co...
- Scheper Takes Gold on Final Day of SEC Championships
- RICHELIEU AND D’AUVERGNE
- Johnson Charles celebrates St. Lucia’s Independenc...
- Water Under The Bridge?
- PROSAF - SURVIVING SEXUAL ABUSE IN THE CARIBBEAN
- Trashing Treasure
- Take `hard look’ at institutions – Prime Minister ...
- Prime Minister says thanks
- OAS and the University of Winnipeg 2013 Scholarshi...
- Just taking the hint?
- TALENT SHINES AT YOUTH RALLY
- BTC’s 53rd Anniversary Celebrations
- SSDF takes the lead to promote self empowerment an...
- Petro Caribe Expected to Bring Major Benefits to S...
- NWU and NIC to Resume Negotiations
- Insurance Council of St. Lucia - Insurance Tips
- Market Watch
- Daily Markets Wrap Up – Wednesday, February 20th, ...
- Cellestial wins $1.3 million compete caribbean grant
- Why litigate?
- St. Lucia Sickle Cell Association Celebrates
- Preparing the New National Hospital to become oper...
- The InTime Education National Awareness Programme
- Many Thanks for Study Participation:
- His Final Chapter
- ECCU Students Discuss Economic Union & OECS Integr...
- Atlantic University School of Medicine (Ausom) – S...
- SLOC to host World Anti Doping Agency this weekend
- SLBF Pre - season warm up games this weekend
- Protecting Our Children in and through Sports
- Open Water Swimming on Sunday
- Motocross is back in Cul-de-Sac on Sunday
- KIA TENNIS FINAL STRETCH
- Independence Day Round The Island Sailing Race
- 2013 United Insurance U-19 School Cricket
- 2013 Independence Day Table Tennis Classic on Home...
- The UWP mourns the passing of former member of par...
- The SLP pays tribute to Jon Odlum
- The Proposed Freedom Bay Development
- SHU of Medicine announces scholarships for May 2013
- Sending Congratulations
- Researching our Family Tree
- Queen Auditions
- Making that paradigm shift from reactivity to proa...
- Independence without the Sir John Monument -A peop...
- Excellence – two simple words
- Disrespecting the Common Man
- Culture. Tradition. Heritage. Creative Arts. Corre...
- An IMF lead in Jamaica: Will other Caribbean count...
- A gruesome recession dictates political outcomes
- An Exemplary Politician
- Bus Driver Dies as a Result of an Accident
- ARTS FESTIVAL OPENS
- Daily Markets Wrap Up –Monday,February18th,2013
- Reactivate Your LIME SIM and Get $10 Credit!
- 34% Off Independence Special at LIME!
- Reaching our young ones through out overseas conne...
- NATION BUILDING 10
- Meet the NWSC
- He who is double-crossed crosses
- SPENCER AND SAMMY-AGAIN!
- ‘Reds’ Perriera fires Up at SLABA Awards Night
- Kudos for SAB Sports Facility and VSADC
- Big plans for local rugby this year
- 2013 KIA Tennis Classic At NTC
- NSDC Graduation
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February
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17 comments:
Although St Lucia is really beautiful, the word "simply" in 'Simply Beautiful' can also imply 'Only Beautiful' - BUT NOTHING MORE!
Instead, adverbs like "absolutely," "truly," etc. should be seriously considered in future.
Agree!
What is Louis Lewis doing there? He's a waste.
I never understood why the Simply Beautiful tagline was changed. A lot of money went into changing it, research, consultants, stationary etc now more research and money spent to change it back. And we wonder why there's no money,SMH.
Boog gwen...not only that but numbers and rates are down during the high or winter season...all of that is smoke screen to show that they are working....what is needed now is product development and a new marketing strategy...
Means that our marketing skills and talent are simply run of the mill. Just a lot of gwen.
These people in a clueless SLP government are "SIMPLY STUPID !".
Much like Menissa Rambally "repositioned" St. Lucia's tourism backwards ! They are all "SIMPLY STUPID!".
You could stop ALL the money these clowns spend paying for people to add nothing to St. Lucia's tourism product and save St. Lucia over $200 million by 2023.
Prime Minister - "SIMPLY STUPID !".
Finance Minister - "SIMPLY STUPID !".
Foreign Minister - "SIMPLY STUPID !".and wasting money on talk, travel and take !
Deputy Prime Minsiter - "SIMPLY STUPID !".
Minsiter of Health - "SIMPLY STUPID !".
Minsiter of Infrastructure - "SIMPLY STUPID !".
But not only that...after 40 years in tourism these people are paying professionals in North America to do everything for them at exorbitant prices. For example, foreign companies have to re-brand, prepare logos, pr and much more. Why did they not place these responsibilities in the hands of trained St. Lucians? What is worse is that Louis Lewis is a statistician heading our tourism industry. The demands of visitors have changed but they are taking the same old product to the market...clueless.
St. Lucia never audits its expenditures. The Kenny Anthnoy Administrations are notorious for just borrowing and spending. We say it so much it probably no longer has any effect on us and our understanding of the problem.
What exactly is the output of the St. Lucia Tourist Board?
Does it make any difference that they spend millions to find out what the average tourist spends in St. Lucia - if they do nothing with the information ?
We can find out where the tourists come from by just doing a tally of the immigration cards - why do we need hundreds of thousands of dollars to find out that info.
These bureaucrats (who are now asking for more money) just find paper to push to get paid consistently by the St. Lucian taxpayer.
I am sure that 90% of the tourist board expenditure is wasted.
Those guys are doing nothing in the area of controlling leakages....what can be done to keep as much of the tourism dollar on the island? They are consistently making excuses for low visitor turn out to the island. While they are complaining that the US market is sluggish, Jamaica is breaking arrival records from the same US markets. As the above blogger stated, all they are doing is describing what happened.
This brand fiasco would be amusing if it weren't for the thousands of tax dollars spent spinning top in mud. By the way, is the "Simply Beautiful" tagline intended to lure us or visitors? Who really is the target market? Just because we have an affinity for a brand does not attract visitors to our shores. As for that "Lift your senses" hodge-podge ... what a way to dilute a brand! Seriously, guys?
A lesson in marketing to the unimpressive and apparently clueless.
It seems that once the 'deal' has been cut with the SLP honchos and whomever they pay to run St. Lucia's tourism marketing campaign then the 'little boys' at the Tourist Board just have to go along.
I hate when it is necessary to use technical expertise to uncover the ignorance of our so called technical experts in St. Lucia but I cannot help this one.
A guiding principle of marketing is "KISS". Keep It Simple Stupid!
When the lost in space Tourist Board tells you they have a "guiding principle" of "Lift the Senses" then a slogan of "Simply Beautiful" it tells you they are "Simply Lost" or "Simply Clueless" since they are sending a confusing set of verbal messages.
Once you confuse the message your marketing campaign is money down the drain.
The average consumer nowadays is a low information individual (irrespective of their educational level) with a massive quantity of aggressive messaging going at him from every medium and platform. The TV, the Phone, Billboards, News ,etc.
The main marketing principle therefore is to keep the message simple and powerful to reach your targeted audience.
It seems that with millions of dollars spent annually this Labour Party cannot even get this right in their Tax, borrow and spend failed Administration.
Bitter Days are here again !
Excellent observation: you have "Smell the ass holes" and now Simply Beautiful..which one is which?
Excellent observation: you have "Smell the ass holes" ....
Lol !
This is a classic!
Notice how Julian Monrose is always covering for the Labour Party.
Every time you see him on TV he is hedging and toning down the rhetoric and fudging to make sure nothing gets out of hand for his party - the St. Lucia Labour Party ! Hip Hip Horray !
I like 'keep it simply stupid."
I still cannot understand or get any "love" for the graphics of the Pitons in that Tourist Board logo.
The damn thing just looks like a badly made bra !
Oh well - more output from our brilliant Tourist Board !! Lol !
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