Thursday, May 31, 2012

Branding Is Key, CEDA Official Says

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2 comments:

Anonymous said...

This is a lot of pie in the sky talk. Branding is second base to marketing.

An appreciation and awareness of the role and importance of branding comes best with formal public education systems.

Branding is a specialty within the broader concept of marketing.

If marketing knowledge and education is not made popular like cow dung, commonplace and readily available, producers will not even be aware of its importance.

You cannot be successful in marketing globally, if branding is treated like an exogenous variable in the value added production stream. To preach that is just a lot of hot air! No matter who says this.

The Asean group of producers in the Asian Tiger Group of countries do not have people preaching this sort of thing. No. They engage in branding as a normal part of their production or services provision, up to the fulfillment and e-fulfillment stage and with branded after-sales service.

And do you think that the monolithic brands like Sony, Ace, and Samsung had experts from bureaucratic outfits telling them that they have to brand? National governments gave those companies subsidies for their benchmarking operations to learn from the best in class.

One hand can't clap. It take active government participation and awareness.

Better export performance requires informed ministerial personnel being voted into government. Not just people with purely academic degrees or worse, dummies with no academic credentials to speak of.

How do you compete in the real world, if you have not traveled or can not travel like an honourable minister of ours, to any great extent, out of the island or to other parts of the world to get a feel for what's out there? Duhhhhhhhhh!!!!

June 1, 2012 at 6:59 AM
Anonymous said...

Finally, I have found someone who is saying in not so many words, what I have known for a very, very long time. And it is this. The foolish prime ministers around the English-speaking Caribbean are a waste of time.

These people are going backwards and forwards, making entirely useless speeches about CSME and CARICOM, but the real McCoy is the global market. And to penetrate that you have to brand your products and services.

Count the number of useless cocktails, at meaningless gatherings, with non-substantive agreements and inconclusive meetings we have had over the years regarding these valueless institutions!

Our productive sectors, the manufacturing and services are doomed to failure with a horizon that extends no further than islands just beyond the horizon.

How short-sighted all these so-called leaders are, going around in circles like blind mince, talking loud and saying nothing of substance in dithering idle talk.

The English-speaking islands in the Caribbean basin really are part of one huge chamber pot.

Taking scarce resources and investing in CARICOM and CSME are a blasted waste of investors' time and money! We should stop making sport and stop throwing good money after bad.

June 1, 2012 at 5:27 PM

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