Tuesday, February 12, 2013

SIMPLY REINSTATED

17 comments:

Anonymous said...

Although St Lucia is really beautiful, the word "simply" in 'Simply Beautiful' can also imply 'Only Beautiful' - BUT NOTHING MORE!
Instead, adverbs like "absolutely," "truly," etc. should be seriously considered in future.

Anonymous said...

Agree!

Anonymous said...

What is Louis Lewis doing there? He's a waste.

Anonymous said...

I never understood why the Simply Beautiful tagline was changed. A lot of money went into changing it, research, consultants, stationary etc now more research and money spent to change it back. And we wonder why there's no money,SMH.

Anonymous said...

Boog gwen...not only that but numbers and rates are down during the high or winter season...all of that is smoke screen to show that they are working....what is needed now is product development and a new marketing strategy...

Anonymous said...


Means that our marketing skills and talent are simply run of the mill. Just a lot of gwen.

Anonymous said...

These people in a clueless SLP government are "SIMPLY STUPID !".

Much like Menissa Rambally "repositioned" St. Lucia's tourism backwards ! They are all "SIMPLY STUPID!".

You could stop ALL the money these clowns spend paying for people to add nothing to St. Lucia's tourism product and save St. Lucia over $200 million by 2023.

Prime Minister - "SIMPLY STUPID !".

Finance Minister - "SIMPLY STUPID !".

Foreign Minister - "SIMPLY STUPID !".and wasting money on talk, travel and take !

Deputy Prime Minsiter - "SIMPLY STUPID !".

Minsiter of Health - "SIMPLY STUPID !".

Minsiter of Infrastructure - "SIMPLY STUPID !".

Anonymous said...

But not only that...after 40 years in tourism these people are paying professionals in North America to do everything for them at exorbitant prices. For example, foreign companies have to re-brand, prepare logos, pr and much more. Why did they not place these responsibilities in the hands of trained St. Lucians? What is worse is that Louis Lewis is a statistician heading our tourism industry. The demands of visitors have changed but they are taking the same old product to the market...clueless.

Anonymous said...

St. Lucia never audits its expenditures. The Kenny Anthnoy Administrations are notorious for just borrowing and spending. We say it so much it probably no longer has any effect on us and our understanding of the problem.

What exactly is the output of the St. Lucia Tourist Board?

Does it make any difference that they spend millions to find out what the average tourist spends in St. Lucia - if they do nothing with the information ?

We can find out where the tourists come from by just doing a tally of the immigration cards - why do we need hundreds of thousands of dollars to find out that info.

These bureaucrats (who are now asking for more money) just find paper to push to get paid consistently by the St. Lucian taxpayer.

I am sure that 90% of the tourist board expenditure is wasted.

Anonymous said...

Those guys are doing nothing in the area of controlling leakages....what can be done to keep as much of the tourism dollar on the island? They are consistently making excuses for low visitor turn out to the island. While they are complaining that the US market is sluggish, Jamaica is breaking arrival records from the same US markets. As the above blogger stated, all they are doing is describing what happened.

Anonymous said...

This brand fiasco would be amusing if it weren't for the thousands of tax dollars spent spinning top in mud. By the way, is the "Simply Beautiful" tagline intended to lure us or visitors? Who really is the target market? Just because we have an affinity for a brand does not attract visitors to our shores. As for that "Lift your senses" hodge-podge ... what a way to dilute a brand! Seriously, guys?

Anonymous said...

A lesson in marketing to the unimpressive and apparently clueless.
It seems that once the 'deal' has been cut with the SLP honchos and whomever they pay to run St. Lucia's tourism marketing campaign then the 'little boys' at the Tourist Board just have to go along.

I hate when it is necessary to use technical expertise to uncover the ignorance of our so called technical experts in St. Lucia but I cannot help this one.

A guiding principle of marketing is "KISS". Keep It Simple Stupid!

When the lost in space Tourist Board tells you they have a "guiding principle" of "Lift the Senses" then a slogan of "Simply Beautiful" it tells you they are "Simply Lost" or "Simply Clueless" since they are sending a confusing set of verbal messages.
Once you confuse the message your marketing campaign is money down the drain.
The average consumer nowadays is a low information individual (irrespective of their educational level) with a massive quantity of aggressive messaging going at him from every medium and platform. The TV, the Phone, Billboards, News ,etc.
The main marketing principle therefore is to keep the message simple and powerful to reach your targeted audience.

It seems that with millions of dollars spent annually this Labour Party cannot even get this right in their Tax, borrow and spend failed Administration.

Bitter Days are here again !

Anonymous said...

Excellent observation: you have "Smell the ass holes" and now Simply Beautiful..which one is which?

Anonymous said...

Excellent observation: you have "Smell the ass holes" ....

Lol !
This is a classic!

Anonymous said...

Notice how Julian Monrose is always covering for the Labour Party.

Every time you see him on TV he is hedging and toning down the rhetoric and fudging to make sure nothing gets out of hand for his party - the St. Lucia Labour Party ! Hip Hip Horray !

Anonymous said...

I like 'keep it simply stupid."

Anonymous said...

I still cannot understand or get any "love" for the graphics of the Pitons in that Tourist Board logo.

The damn thing just looks like a badly made bra !

Oh well - more output from our brilliant Tourist Board !! Lol !